AirPods Max 2 are now available for $499 at Best Buy, marking a new record low for Apple's over-ear headphones. The $50 discount applies to all five color options—Space Gray, Silver, Sky Blue, Green, and Pink—making this the lowest price seen since the headphones launched.

Amazon is matching Best Buy's pricing on the Midnight color variant, though Best Buy's deal beats Amazon's current pricing by $10. Customers can choose between in-store pickup and delivery, with many locations offering same-week availability before the sale ends Sunday.

The promotion extends across Apple's ecosystem, featuring discounts on AirPods Pro 3, Apple Watch Series 11, iPad, and various Beats headphones. The Apple Watch Series 11 drops to $299, while the iPad (128GB Wi-Fi) falls to $299. These mark some of the deepest discounts on current-generation Apple hardware.

With multiple retailers competing on price for recent releases, consumers are seeing aggressive markdowns on products that typically maintain premium positioning. This suggests Apple and its partners are prioritizing market share over margins as competition intensifies in the wireless audio and wearable markets.