vivo finally opened European orders for its flagship X300 Ultra, with the first shipments expected within a week. The device packs a 200 MP main sensor paired with a 35 mm ZEISS lens, a second 200 MP periscope module, a 50 MP ultra‑wide and a 50 MP selfie camera. A 6.82‑inch 1440p+ LTPO panel, 6,400 mAh cell and Snapdragon 8 Elite power the phone, which carries a €2,000 price tag. Early review units suggest it will rank among the year’s top camera phones.

Amazon lists two bundles at €2,400, one including a telephoto extender kit and the vivo Imaging Grip, the other offering the extender alone. The ZEISS extender costs €600 but ships with a 50 % discount when paired with the Ultra, bringing the combo to €2,300—slightly cheaper than the second bundle. For most buyers, the more affordable X300 Pro, featuring a 50 MP main sensor, a 200 MP periscope and a Dimensity 9500 chip, will suffice, especially after vouchers halve its price relative to the Ultra.

Across the same storefront, Apple trims up to €490 off the iPhone Air, a rare premium‑iPhone discount that pairs a 5.6 mm, 165 g chassis with a 6.5‑inch LTPO display and respectable battery endurance. Samsung’s Galaxy S26+ undercuts €1,000 but offers modest upgrades over the S25+, while the S26 Ultra only edges €150 above the S25 Ultra for tangible improvements. Google’s Pixel 10 lineup enjoys discounts exceeding €300, positioning the Pixel 10 Pro against the X300 and the Pixel 10 Pro XL opposite the X300 Pro.