vivo has filed a trademark application for the name 'vivo Pocket', describing the device for use in video cameras, gimbals, mounts, waterproof cases, remote shutter releases, selfie sticks, monopods, and thermal imaging cameras. The filing confirms vivo's entry into the handheld video stabilization market, directly competing with DJI's Osmo Pocket and Insta360's Luna line. According to past reports, vivo plans to release its gimbal camera next year.
Interestingly, rival Oppo is now expected to launch its competing device by the end of this year, giving it a head start in the market. The trademark filing covers a wide range of accessories, which is standard practice for the company to secure its brand across multiple product categories, even if not all items will be produced. vivo appears to be positioning its offering under the 'Pocket' moniker to leverage consumer familiarity with the existing DJI product category.
Source: GSMArena · Summarized by HeadlinesBriefing