Tecno has launched the Spark Go 3 budget smartphone in India, targeting the sub-$100 market. The device features a 13MP single rear camera, a 5,000mAh battery, and a 6.74-inch LCD display with a 120Hz refresh rate. It will go on sale starting January 23.

Powered by a Unison T7250 SoC with 4GB RAM and 64GB storage, the phone runs Android 15 with Ella AI assistant. It includes an 8MP selfie camera, IP64 rating, and 15W charging. This launch continues Tecno's strategy of offering high-refresh-rate screens and large batteries at entry-level prices.

Priced at INR 8,999 ($99), the Spark Go 3 competes directly with devices from Xiaomi and Realme in India's crowded budget segment. Its availability in four color options aims to attract style-conscious buyers. The move underscores the intense competition for first-time smartphone users in emerging markets.