HeadlinesBriefing favicon HeadlinesBriefing.com

OnePlus, Realme, Oppo Software to Consolidate Under ColorOS

GSMArena •
×

A knowledgeable insider claims that Realme UI is set to merge with OxygenOS and Oppo's ColorOS, completing a software consolidation effort initiated in 2021. This move aims to unify the software experience across the three related brands, potentially streamlining research and development for the parent company.

This consolidation is part of a broader strategy that has seen OnePlus Germany direct users to Oppo devices and regional OnePlus stock dwindle. The insider suggests OnePlus will now focus exclusively on the Indian and Chinese markets, with Oppo handling after-sales support in India, indicating closer operational ties.

Meanwhile, Realme will shift its focus to overseas markets, with India being the primary region where OnePlus and Realme brands will continue to overlap. The implications for markets like the US, where Oppo and OnePlus have struggled for significant market share, remain unclear as the company evaluates its strategy for these regions.