According to a new rumor from a tipster on X, Apple will be raising prices for all existing iPhone models, as well as those launching next month, by $100. The same source also implies that Apple's launch event for the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra will be held on September 8 – a Tuesday, which is consistent with Apple's past event schedule.\n\nWe all know an iPhone price hike is coming. In late June, Apple increased prices on all its products except iPhones.

A $100 bump is the next logical step and would keep things simple.\n\nThe iPhone 18 Pro's bill of materials has reportedly increased by 40% compared to its predecessor, driven by the chip shortage and component cost rises (especially DRAM and NAND). If today's rumor pans out, the hike won't be as severe as others have predicted – some sources envisioned multiple-hundred-dollar jumps for Pro models.