Huawei's new Pura X Max foldable has been compared to Apple's upcoming iPhone Ultra, with dummy unit photos revealing striking similarity. The two devices share nearly identical unfolded dimensions, though they differ in camera island design. Huawei Pura X Max measures 120 x 166.5 x 5.2 mm, while the iPhone Ultra clocks in at 120.59 x 167.59 x 4.7 mm when expanded. Both aim to dominate the large foldable market later this year.

The comparison highlights how iPhone Ultra development has already influenced competitors, despite not being officially announced. Samsung's Galaxy Z Fold Wide enters the same space with slightly different proportions at 123.9 x 164.4 x 4.3 mm, suggesting a crowded premium foldable market is forming. The Pura X Max dummy unit reveals Huawei's design language differs from Apple's expected aesthetic.

With all three devices targeting the ultra-wide foldable niche, the competition is heating up before any product launches. The close measurements suggest Apple's design choices are setting new industry standards for screen real estate. Consumers can expect aggressive pricing and feature battles across these premium devices.