A new rumor suggests Google is preparing to launch its first AirTag competitor, the Pixel Tag, on August 12. This date coincides with the anticipated unveiling of the Pixel 11 series and the Pixel Watch 5. The Pixel Tag is expected to be priced at €34.99 in the Eurozone, mirroring the exact cost of Apple's AirTag, a clear indication of competitive strategy.

While specific details remain scarce, the Pixel Tag is reportedly available in a single color, "Light Fog." It is currently unknown if the device will feature Ultra-Wideband (UWB) technology, and its precise release date beyond the initial announcement is also unconfirmed. The tracker will undoubtedly leverage Google's existing Find My Device network for its tracking capabilities, similar to how Apple utilizes its Find My network.