Apple launched the iPhone 17e and refreshed iPad Air lineup, ending the 128GB base storage option for the iPhone while keeping prices largely stable in most regions. The iPhone 17e now starts at 256GB (up from 128GB), with the 512GB model actually priced lower than the iPhone 16e's 512GB in every region. Apple also discontinued the 128GB base tier for the iPhone 17e, making 256GB the entry point. Prices range from €699/£599/₹64,900 in India to €949/£799/₹84,900 for the 512GB model.

The new iPad Airs, featuring the M4 chip, offer 128GB base storage (upgradable to 1TB) paired with 12GB RAM, starting at $600/£600/€650 for the 11-inch model. Both iPad Air models are now available alongside updated MacBook Air and MacBook Pro models, the Studio Display, and the Studio Display XDR.