Apple has increased prices for its Apple TV+ streaming service and Apple One individual subscription plan. Apple TV+ now costs $14.99 per month in the US, up from $12.99, while the annual plan rises from $99.99 to $119.99. Simultaneously, the individual Apple One plan increased from $19.95 to $21.95 per month. Apple One bundles Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, Apple News+, and iCloud+.

These hikes follow hardware price increases in June and previous Apple One family and premier plan increases last month. The moves reflect a broader trend of streaming services raising subscription costs across the industry.