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YouTube launches AI avatars for Shorts

Engadget •
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YouTube has rolled out an AI‑generated avatar tool that lets creators insert a photorealistic version of themselves into Shorts. After a live selfie captures face and voice, the system builds a digital likeness that can be prompted to produce up to eight‑second clips for free. The feature appears in the AI Playground and the YouTube Create app, pending user opt‑in.

Google positions the avatar as a defensive measure against deepfake proliferation, tagging every generated short with visible watermarks and metadata such as SynthID and C2PA for safety. Creators retain control: they can delete or retake avatars at will, restrict who may remix their videos, and YouTube automatically purges unused avatars after three years. Age‑18 account ownership remains a prerequisite.

Early adopters can remix eligible Shorts by tapping “Remix” then “Reimagine,” swapping the original performer for their AI avatar. Because each clip carries the platform’s disclosure, viewers can instantly tell the content is synthetic. The rollout will be gradual, adding to a suite of recent AI tools such as automatic upscaling and editing, cementing YouTube as a testing ground for creator‑focused machine‑learning features.