Uber has launched Uber Elite, an invite-only luxury ride service targeting executives and frequent travelers. The service operates with professional chauffeurs driving new-model luxury vehicles under three years old, offering an elevated experience beyond standard ride-hailing. Riders can book through the Uber app, Uber Reserve, or Uber for Business.

Uber Elite includes premium perks like chargers, bottled water, mints, and hand wipes, with options to request sparkling water or champagne. A unique "Meet and Greet" feature allows airport pickups directly at baggage claim. The service provides 24/7 phone support and accepts bookings from one hour to 90 days in advance.

Launching first in Los Angeles and San Francisco before expanding to New York and other cities, Uber Elite initially targets frequent Uber Black and Uber for Business users. Those interested can join a waitlist, though invitations will be selective as Uber rolls out this premium offering to compete in the luxury transportation market.