With Super Bowl 2026 approaching, now is the time to find great deals on a new television. Retailers typically offer significant discounts in the weeks leading up to the big game. Whether you're looking to upgrade your current setup or are in the market for a complete home theater refresh, there are savings to be had.

Historically, TV prices decline as new models are released. With some 2026 TV models already announced, you'll find discounts on 2025 sets. This makes it an ideal time to shop, along with the holiday shopping season. Deals on 1080p and 4K TVs are readily available, with some models under $500.

For those seeking premium options, current deals include OLED TV models, which offer the richest colors and deepest blacks. You can also find deals on streaming devices, soundbars, and projectors to complete your entertainment setup. These deals are available from major retailers like Amazon, offering a range of options to fit diverse budgets.

Consumers should be aware of the different TV technologies like Mini LEDs and OLED, and the sizes offered. Make sure to compare prices and features to find the best fit for your needs. The best deals often appear on models from the previous year, offering significant savings. Keep an eye out for discounts on streaming devices and soundbars too.