As the Super Bowl 2026 approaches, now is the time to start looking for deals on new TVs. Typically, TV prices drop in the weeks leading up to the big game. Retailers offer discounts on a variety of models, from budget-friendly options to high-end OLEDs. This is a great opportunity to upgrade your home entertainment setup before kickoff.

Engadget has curated a list of the best Super Bowl TV deals available. You can find solid 1080p and 4K sets for under $500, though size options may be limited. For those seeking premium picture quality, look for OLED TV deals, which offer rich colors and deep blacks. Retailers like Amazon and Sonos are offering discounts on various home entertainment options.

Beyond TVs, discounts are also available on streaming devices, soundbars, and projectors. The deals include the Sonos Beam soundbar, Roku Ultra streamers, and Samsung soundbars. The goal is to provide a complete home theater experience.

With the Patriots vs. Seahawks matchup on the horizon, now is the time to take advantage of these savings. Whether you're upgrading your TV or enhancing your home theater setup, these deals offer opportunities to enjoy the game with improved visual and audio quality. Keep an eye out for more promotions as the date nears.