Rug One, a company challenging the standard smartphone design, unveils the Xsnap 7 Pro at IFA 2026. The device features a unique magnetic removable camera unit that functions as a standalone action cam. This modular cube weighs 39 grams and records up to 2.7K video at 30fps. It includes 64GB of built-in storage and can broadcast a preview feed to the companion app via Wi-Fi up to 50 meters away. The camera is waterproof to five meters without a case and includes features like distortion correction and horizon lock.

The Xsnap 7 Pro itself is a durable flagship device. It sports a 6.67-inch display with 120Hz refresh rates and is powered by a MediaTek Dimensity 8400 processor. The phone is rated IP68 and IP69K, surviving water submersion up to two meters for 30 minutes and 1.5-meter drops. It also features a 50-megapixel AI main camera with OIS and a 64MP infrared night-vision sensor.

Pricing begins with an early-bird Kickstarter preorder at 799 euros ($930). The global retail price is set at $999, available in Sand Dune and Classic Black later next month.

The modular camera system and rugged durability position the Xsnap 7 Pro as a niche option for users seeking versatile capture capabilities without sacrificing phone functionality.