OpenAI is reportedly developing a ring-shaped smart speaker, about the size of a hockey puck, designed to be portable and battery-powered. The device is said to feature moving components for a more lifelike interaction, a camera system, and environmental sensors, though it will lack a screen.

This hardware venture, following OpenAI's acquisition of Jony Ive's startup io, is expected to come with a premium price tag. Sources indicate the smart speaker could retail between $300 and $400, a significant cost compared to most existing smart speakers, even high-end models.

This ambitious pricing strategy raises questions about consumer adoption, especially given the potential for the hardware experiment to be costly if demand doesn't meet expectations. The rumored launch is anticipated in 2027, potentially allowing OpenAI to adjust pricing based on market reaction.