LG has revealed pricing for its 2026 OLED TV lineup, and the news is both good and bad. The flagship evo G6 series ranges from $2,499 for a 55-inch model to a staggering $24,999 for the 97-inch variant. The evo C6 series, positioned below the flagship, starts at $1,399 for a 42-inch model and tops out at $5,299 for the 83-inch version.

Both lineups feature LG's new 'Hyper Radiant OLED' panel technology and optimizations for black and color levels. The TVs also include the Alpha 11 AI Processor Gen3 and support gamer-friendly features like 4K at 165Hz with VRR, NVIDIA G-SYNC, and AMD FreeSync Premium. The pricing matches last year's models, which is surprising given the new technology.

Pre-orders are now open on LG's website, with retail availability expected later this month. While the flagship models remain expensive, the company suggests prices will likely drop below MSRP as the year progresses, following typical TV pricing patterns.