Ireland's internet watchdog has launched two investigations into Meta, examining whether the company is using deceptive design tactics to push users away from non-algorithmic feed options on Facebook and Instagram. Coimisiún na Meán says it's responding to complaints that Meta employed "dark patterns" to prevent people from accessing alternative feeds.

The Digital Services Act, which took effect in Europe in 2023, requires large platforms like Meta to offer users alternatives to targeted feeds that rely on profiling. Meta added chronological options for Stories and Reels in the EU to comply. However, the regulator argues these alternatives may not be "easily accessible" and that Meta may be intentionally steering users away from them.

Coimisiún na Meán emphasized concerns about recommender systems and potential harm from algorithms that repeatedly push harmful content, especially to children. If Meta is found in violation, it could face penalties up to 6 percent of global revenue. Meta disagrees with the investigation and says it has introduced substantial changes to meet its regulatory obligations.