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Fox to Pay $22B for Roku, Aiming to Become TV's Third‑Largest Player

Engadget •
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Fox Corporation said it will buy Roku for $22 billion, paying about $160 per share. The deal aims to merge Fox’s live‑content library with Roku’s streaming platform. If regulators clear the move, the combined company would become the third‑largest U.S. TV player by viewer share and attract advertisers seeking high‑growth digital audiences, while keeping Roku an independent partner‑friendly platform for consumers.

Fox positions the purchase as a step toward high‑growth verticals, citing advertising and subscription markets. CEO Lachlan Murdoch said the merger will shift the company’s growth profile. Roku’s founder Anthony Wood praised the alliance, noting it will speed innovation for viewers, partners and advertisers. The deal focuses on maintaining Roku’s autonomy while expanding reach for the generation of streaming consumers.

Roku recently refreshed its homescreen, adding personalization and a “top picks” section, but the core interface remains unchanged. Fox will fund the purchase with cash and Class A stock, keeping Roku operational as a partner‑friendly platform. Regulators must approve, but if cleared, the combined entity will reshape U.S. TV by uniting live content with the most‑watched streaming service for viewers worldwide.