OpenAI is adding to ChatGPT's suite of shopping features by letting the AI chatbot generate virtual try-on photos with images you upload. The concept is identical to a feature Google added to Search in 2025, which similarly lets users upload photos and see themselves in a variety of clothes.
You can access ChatGPT's Virtual Try On feature anywhere a product listing for clothing appears in a chat. To create your custom image, you just tap on the piece of clothing, tap "Try on" and then upload a selfie and full-body photo ChatGPT can use. Any screenshot of clothing you upload could theoretically be used to generate a try-on image.
OpenAI says the feature uses the new ChatGPT Images 2.5 model it released in September to create the photos. Alongside virtual try-ons, the company now also offers a way to save products you like to your Library in the app.
The typical caution about what images you upload to ChatGPT still applies. By default, any images uploaded from a personal account can be used for training unless you opt out. While OpenAI isn't an online marketplace on the scale of Amazon, the company has started taking a cut of certain transactions through its Instant Checkout feature and offers ads inside chats.
Source: Engadget · Summarized by HeadlinesBriefing