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Apple's 'Pro and Tell' Event: What to Expect

Engadget •
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Apple has confirmed its third product event of the season, dubbed "Pro and Tell," which will take place on October 28 in Los Angeles. Unlike a traditional launch, the showcase will be a briefing for the press and creators. As usual, Apple has not revealed which products it will announce, but all signs point to two main categories: Mac and iPad.

The star of the show is expected to be a new MacBook Pro with an OLED touchscreen, the first Mac to feature one. Rumors suggest it will come in 14-inch and 16-inch sizes and may be thinner and lighter, with thinner bezels and a Dynamic Island-style camera cutout instead of a notch. Bloomberg's Mark Gurman reports it will keep the current M5 Pro and M5 Max chips rather than the M6. The device is also expected to be more expensive, according to Macworld, and will likely expand the lineup rather than replace existing models.

The M6 chip is expected to arrive in more Macs. The entry-level 14-inch MacBook Pro is a leading candidate for an M6 upgrade, though it is not expected to gain a touchscreen or design changes. The iMac, last refreshed in 2024 with the M4 chip, is also a strong candidate, with much better CPU and GPU performance and a dual 16-core Neural Engine for faster AI tasks.

The iPad mini may also get a major update, reportedly adding an OLED display for the first time and the A20 Pro chip, which is already in the iPhone 18 Pro. The current model, which runs on the A17 Pro and is known for overheating, may also gain thinner bezels and a relocated front camera.

Source: Engadget · Summarized by HeadlinesBriefing