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Apple Announces Oct 28 'Pro and Tell' Event in LA

Engadget •
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Hot on the heels of its smart home‑focused showcase, Apple confirmed its third product event of the season. The company has invited press and influencers to get the first look at new devices in Los Angeles on October 28. The all‑day showcase, called "Pro and Tell," will focus on Mac and iPad hardware.

According to Bloomberg’s Mark Gurman, Apple will unveil touchscreen MacBooks powered by M5 Pro and Max chipsets, available in 14‑inch and 16‑inch sizes. These models are expected to be lighter than current Pro laptops and feature OLED displays. The event will also introduce more M6‑powered Macs and an iPad mini with an OLED screen. The new OLED iPad mini is expected to bring brighter colors and deeper blacks.

Additionally, Apple plans to refresh the 14‑inch MacBook Pro and iMac, both slated to run on the M6 chip that debuted in the latest Mac mini. The company’s invitation hints at a focus on Mac and iPad hardware, following a previous smart‑home‑centric showcase. The "Pro and Tell" event underscores Apple’s push to expand its touchscreen lineup and integrate OLED technology across its product range, signaling a major hardware refresh later this month. Analysts predict the refresh will boost sales ahead of the holiday season.

Source: Engadget · Summarized by HeadlinesBriefing