Amazon is integrating its Luna game streaming service directly into the Prime Video app, starting today for subscribers in the US and UK on Fire TV devices. A new 'Games' tab will appear in the app, offering Luna games alongside movies and TV shows. This move aims to increase visibility for Luna, allowing Prime members to play select titles at no extra cost using a phone or controller.

Luna's library includes games like Indiana Jones and the Great Circle, Fallout 4, and Marvel's Guardians of the Galaxy, with the lineup refreshed monthly. Amazon highlights this as a way to deepen engagement with franchises, citing the integration of a Masters of the Universe game alongside its recent movie. This strategic move by Amazon positions Luna as an accessible option for playing recent games without requiring expensive console or PC hardware, especially as competitors like Netflix also expand their gaming offerings.