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2 articles summarized · Last updated: LATEST

Last updated: July 5, 2026, 2:30 PM ET

Apple's Foldable Strategy

Apple appears poised to repeat its iPhone X playbook with the upcoming foldable iPhone, likely to be unveiled alongside the iPhone 18 Pro and Pro Max. However, pre-orders for the foldable device may not open until later, mirroring the staggered release strategy seen with the original iPhone X. This approach suggests that while the device could be announced in September, consumers might not receive their foldables until well into 2027, potentially impacting initial sales volume and market reception.