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5 articles summarized · Last updated: LATEST

Last updated: June 22, 2026, 8:30 AM ET

Apple Product Pricing & Sales Trends

Apple Watch sales saw a considerable rise in the first quarter of 2026, though they have not yet returned to their previous peak performance, as competitors have gained market share. This comes as Apple confirmed potential price increases across its product lines, with speculation mounting that the iPhone 17 lineup could see hikes as early as this month. CEO Tim Cook alluded to these "unavoidable" increases, signaling a shift in pricing strategy.

Amidst these anticipated hikes, select Apple products are currently at record lows on Amazon. The Apple Watch Ultra 3 is available for $649, its lowest price ever, as part of early Prime Day promotions. Similarly, the AirPods Max 2 have dropped to $399, a significant markdown offering substantial savings on the over-ear headphones ahead of the major shopping event.