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3 articles summarized · Last updated: LATEST

Last updated: June 22, 2026, 8:30 AM ET

Apple Product Pricing & Sales Update

Apple's Watch sales saw a considerable increase in the first quarter of 2026, though they have not yet returned to previous peak performance levels. This follows an unusual warning from Apple indicating that price adjustments are necessary, with speculation mounting that the iPhone 17 lineup could see price hikes as early as this month. CEO Tim Cook’s recent remarks about "unavoidable" increases have fueled these expectations, suggesting a shift in the company's pricing strategy.