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Last updated: May 27, 2026, 11:41 AM ET

Hardware accessories & pricing iFun Smart launched protective cases for the forthcoming foldable iPhone, offering military‑grade drop protection and a matte finish ahead of the device’s rumored late‑year debut. At the same time, Amazon kept the iPhone Air Mag Safe Battery priced at $59, underscoring the market’s focus on affordable power‑add‑ons as Apple’s own accessories remain premium‑priced.

Content expansion Apple revived the After the Whistle podcast with a new season featuring World Cup commentary and a cameo by Ted Lasso star Brendan Hunt, signaling the company’s push to blend sports coverage with its streaming ecosystem. The move follows recent efforts to deepen original audio content on Apple Podcasts, aiming to capture listeners drawn to high‑profile personalities.

Trade‑in incentives & mixed‑reality gaming Apple refreshed trade‑in values across iPhone, iPad, Mac, Apple Watch and eligible Android devices, raising the maximum credit for iPhone 15 Pro Max to $800 and offering up to $400 for recent iPad Pro models, a strategy designed to accelerate upgrades ahead of the foldable launch. Meanwhile, the Portal Remote Play app now streams PlayStation 5 titles to Vision Pro in stereoscopic 3D with 4K upscaling, illustrating how Apple is leveraging its mixed‑reality headset to attract console gamers and expand the device’s utility beyond productivity.