Apple News 24 Hours

Last updated: July 7, 2026, 11:30 AM ET

Apple Ecosystem & Product Development

Apple's upcoming iPhone 18 Pro is rumored to feature a noticeably thicker aluminum frame and camera housing compared to its predecessor, the iPhone 17 Pro. This potential increase in size may be driven by internal component upgrades, though specific details remain undisclosed. Meanwhile, the iPhone 17 Pro Max has been selected for inclusion in America's official time capsule, to be sealed for 250 years as part of the nation's Semiquincentennial celebrations. Separately, J.P. Morgan has raised its price target for Apple stock to $345, citing confidence in the company's ability to absorb hardware cost increases, particularly those driven by memory prices, and maintain long-term revenue growth even amidst price hikes.

In China, the annual 618 shopping festival saw a 13% year-over-year decline in smartphone sales, a trend attributed to rising memory prices forcing vendor price increases across the market. Despite these headwinds, Apple's aggressive