The first Ferrari Luce off the production line has sold for big money, with the [Jony Ive](https://appleinsider.com/inside/jony-ive "Jony Ive")\-connected vehicle fetching a staggering $40 million at auction.

The Ferrari Luce offers good aerodynamics, but it looks nothing like a Ferrari. Image Credit: Ferrari.

The car company's first production electric vehicle, [the Ferrari Luce](https://appleinsider.com/articles/26/05/25/former-apple-designers-take-on-ferrari-will-upset-fans-of-the-vehicle-brand), is an attempt to take on a challenging and growing market. While it has had a troubled existence since launch, the very first one off the production line has been sold for a considerable sum.

The Ferrari Luce "Tailor Made" went under the hammer at RM Auction in Monterey, California, late on Sunday. The car, bearing the chassis number 0, was a highlight sale for the event, [reports](https://www.theautopian.com/someone-just-spent-40000000-on-the-first-ferrari-luce-ev-because-the-world-makes-no-sense/) *The Autopian*

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