Search ads in [Apple Maps](https://appleinsider.com/inside/apple-maps "Apple Maps") will provide a great incentive system for local businesses to care about the platform, but it appears to be a bridge too far for users. It's a problem of Apple's own creation.

Apple Maps is gaining new ways for businesses to care about the platform

Advertising [isn't inherently evil](https://appleinsider.com/articles/25/06/24/apples-f1-ad-in-wallet-wont-hurt-you-but-it-might-save-you-10), but Apple's work to make [users wary of surveillance capitalism](https://appleinsider.com/articles/26/06/04/latest-apple-privacy-on-iphone-ad-takes-direct-shots-at-chrome) has become a double-edged sword.

We're all more aware of the dangers of data collection and its misuse. That also means we've been programmed to reject all forms of advertising.

[Continue Reading on AppleInsider](https://appleinsider.com/articles/26/08/19/apple-maps-ads-will-be-tasteful-and-minimal-might-even-help-your-local-businesses?utm_source=rss) | [Discuss on our Forums](https://forums.appleinsider.com/discussion/245344?urm_source=rss)