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Tim Cook's Third China Visit in 2026

AppleInsider •
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Apple executive chair Tim Cook has returned to China for the third time in 2026, meeting with Guangdong governor Meng Fanli to discuss expanding Apple's presence in the region. Cook emphasized Apple's willingness to grow through smart manufacturing improvements and expanded sales channels, while Meng welcomed the investment and pledged to foster a 'first-class business environment.' The visit underscores Cook's ongoing political engagement despite no longer serving as CEO, with John Ternus now leading day-to-day operations. Cook was also spotted at an Apple Store in Guangzhou, where he observed a local content creator filming a martial arts video using an iPhone 18 Pro.

He shared his enthusiasm on Weibo, writing, 'Great to be back in China!' This trip follows earlier visits in March for Apple's 50th anniversary celebrations in Chengdu and Beijing, and a May delegation trip with U.S. officials meeting President Xi Jinping. Cook's repeated engagements signal Apple's sustained commitment to deepening ties with key Chinese partners and markets.

Source: AppleInsider · Summarized by HeadlinesBriefing