'Ted Lasso' has once again packed the stands, with its season four debut drawing nearly 300 million U.S. viewing minutes across its first two days. On August 4, "Ted Lasso" made its much-anticipated return to Apple TV for its fourth season. Previously, the series smashed viewership records—and now it's brought home another victory.

The Season 4 premiere drew 296.6 million viewing minutes in the U.S. across its August 4 and 5 launch window, per Nielsen data. On August 5, the debut was the most-streamed program in the U.S., with more than 200 million viewing minutes. This makes the fourth season premiere the biggest launch for Apple TV to date.

In season 4, Ted returns to Richmond to coach a second-division women's football team. Initially expected to stop after three seasons, Apple announced the fourth season in March 2025. Now star Jason Sudeikis wants a fifth and sixth season, and Apple's Eddy Cue has suggested Apple TV has no plans to stop anytime soon.