Apple's Mike Rockwell is reportedly considering stepping down as head of Siri AI, potentially leaving the company altogether. According to Bloomberg's "Power On" newsletter, Rockwell may depart his role during 2027, though no final decision has been reported. The move could prompt a broader shakeup of executive roles at Apple Park.
Rockwell led development of the Apple Vision Pro before taking over Siri AI in March 2025, following an assessment of the team by Apple "fixer" Kim Vorrath. By April, he was replacing staffers with people from his Vision Pro work. This led to the much-revamped Siri AI announced at WWDC 2026.
If Rockwell steps down or leaves Apple, his responsibilities would likely be shared between ex-Google AI veteran Amar Subramanya and Sebastien Marineau. Marineau reports to Craig Federighi and is seen as a possible eventual successor, though there is no indication Federighi plans to leave Apple soon.
The report offers no further detail on timing beyond 2027, and Apple has not commented publicly. John Giannandrea previously led Siri AI before Rockwell's appointment, which reportedly followed crisis talks within the company.
Source: AppleInsider · Summarized by HeadlinesBriefing