Apple’s new CEO John Ternus is pushing software chief Craig Federighi to accelerate AI development, aiming to transform Siri into an autonomous agent capable of completing tasks for users. During his first earnings call, Ternus praised the new Siri as a “new chapter in AI,” highlighting its privacy focus and integration. However, behind the scenes, Ternus has expressed frustration over Apple’s lag behind rivals like OpenAI, Google, and Meta.
In recent closed-door meetings, he urged Federighi to adopt a more ambitious roadmap beyond incremental improvements. Federighi, historically an AI skeptic due to privacy and ethical concerns, now faces pressure to adapt as the industry rapidly evolves. The push comes amid broader challenges in Apple’s software division, including Federighi’s hands-on management style and short-term planning horizon, which some say stifles innovation and delays product development.
Bridging the gap between hardware and AI software is now critical for Apple’s future.
Source: Hacker News · Summarized by HeadlinesBriefing