Apple has another release event, called "Pro and Tell," and it is expected to include one long-awaited MacBook Pro upgrade. Fall has been unusually busy for Apple in 2026. After surprise Mac launches in late August and the usual September iPhone event, the company also launched smart home products in October, but there is still more to come.
Apple will hold the event on October 28, the second event in the same month. The invitation was sent to invitees under the name "Pro and tell," which all but confirms changes to the MacBook Pro are on the way. The invitation also features an Apple logo styled as a radar sweep, with colors reminiscent of the MacBook Pro's usual colorways. Greg Joswiak, the SVP of Worldwide Marketing, also posted the logo to X, saying "Can't wait to pro and tell next week." A store refresh planned for November 6 may indicate when sales of the new products begin.
The fall slate has been crowded. Apple updated the Mac mini and Mac Studio in August, then launched the iPhone 18 Pro and Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and fifth-generation AirPods at its September 9 event. The first October event focused on the smart home, with updates to the Apple TV 4K and HomePod mini 2. Notably, no iPad or portable Mac models have launched yet, and both are now expected at the new event.
An iPad mini update is still expected to arrive, with rumors pointing to the late October event. A French regulatory listing tied to the iPad mini suggests its imminent arrival. The eighth-generation model's main change is expected to be its display, an 8.4-inch LTPS panel with hybrid OLED that should bring it closer to the iPad Pro range. The display may be brighter and more vibrant but likely will not include ProMotion, a feature typically reserved for Pro models, though that remains up for debate.
Source: AppleInsider · Summarized by HeadlinesBriefing