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McCartney's Apple Park Concert: Inside the 50th Anniversary Celebration

AppleInsider •
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Paul McCartney has shared exclusive behind-the-scenes footage from his performance at Apple Park celebrating Apple's 50th anniversary. The video, posted on his YouTube channel, features McCartney meeting Tim Cook for a walking tour of the campus, including a look at the internal anniversary exhibit showcasing Apple's history. The footage offers a rare glimpse into Apple's typically private celebrations.

During their tour, McCartney and Cook discuss the original iPhone and their mutual admiration for Steve Jobs. McCartney reveals how Apple used a previously unpublished Beatles photo to promote the band's arrival on iTunes, noting it was a shot that hadn't been widely publicized. The video captures the intimate nature of the event, contrasting with Apple's usual secrecy around internal gatherings.

The footage culminates with scenes of thousands of Apple employees dancing and cheering during McCartney's concert on the iconic rainbow stage. This rare public sharing of Apple's anniversary celebration provides fans and tech enthusiasts alike with an insider's view of how the company marked its milestone birthday, blending music, nostalgia, and corporate culture in a uniquely Apple way.