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iPhoneAir's surprising success reshapes Apple's lineup strategy

AppleInsider •
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iPhone Air has become a significant sales driver for Apple, capturing a larger share of active devices than the Plus models it replaced, according to Ookla's global Speedtest data. The analysis shows the Air now holds 6.8% of the iPhone 17 active device mix, more than doubling the 2.9% share the iPhone 16 Plus held within the iPhone 16 generation. This shift indicates the Air is not just filling a gap but establishing a stronger presence in Apple's lineup than the Plus models did in recent years.

The data reflects real-world usage patterns, suggesting the Air's appeal extends beyond initial sales figures.