Apple has announced that pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max will begin on Saturday, September 12, instead of the usual Friday. This change avoids the September 11 anniversary of the 9/11 attacks. The devices were unveiled at the "Surprise and Shine" event, with prices starting at $1,199 for the Pro and $1,299 for the Pro Max.

Pre-orders open at midnight Pacific Time, meaning Eastern Time customers will wait until 3 a.m. The phones will be available in stores and for initial shipments on September 18. Apple also notes that the new Apple Upgrade program may add steps to the pre-order process, so customers should prepare in advance.