Hasbro confirmed a major cyberattack on its corporate network, discovered March 28. The toy giant disclosed the breach in a U.S. Securities and Exchange Commission filing, triggering containment measures that included taking systems offline. While Hasbro hasn't specified the breach's exact cause or full impact, it warned disruptions could last 'several weeks,' potentially delaying shipments.

The company has launched an investigation with third-party cybersecurity experts and stated 'swift action' was taken to protect systems, though it declined to comment on whether consumer data was compromised. This follows a maintenance notice on Hasbro's website, raising concerns about the security of its major brands like Peppa Pig and Dungeons & Dragons.