Apple shipped 11.5 million iPads in Q3 2026, a 27.5% year-over-year decline, yet still led the global tablet market with 36% share. The overall tablet market fell 23% to 32.2 million units, the lowest in nearly three years. Samsung held second place at 16.9%, followed by Lenovo (12.7%), Xiaomi (7.3%), and Huawei (5.7%). Lenovo was the only top-five vendor to grow, up 11.9%, while Huawei dropped 43%. Omdia’s Himani Mukka cited supply constraints limiting upgrades, causing consumers to delay purchases. Apple’s market share slipped 2.2 points despite maintaining its lead.
The global tablet downturn reflects weak demand and fewer compelling upgrades. With competitors like Lenovo gaining ground and Huawei struggling, Apple faces pressure to innovate. Analysts expect a rebound only after meaningful product improvements arrive.
Source: 9to5Mac · Summarized by HeadlinesBriefing