Investment firm Evercore has once again raised its Apple stock price target, increasing it to $330. This latest upgrade is driven purely by the sustained, robust demand for the iPhone 17 family. According to the report, this demand is particularly centered on the premium end of the lineup, specifically the higher-end iPhone 17 Pro and Pro Max models.

This move is part of a consistent trend throughout the 2025-2026 product cycle. Evercore previously hiked the target from $250 to $290 in September 2025 due to initial iPhone 17 sales, then to $300 in October, and to $325 in December on expectations for a future, AI-powered Siri. The current adjustment signals that actual consumer demand for the flagship hardware is outperforming even those optimistic software-related forecasts.

For investors, this confirms the iPhone 17's status as a major revenue driver and reinforces Apple's market resilience despite broader economic headwinds.