Apple SVP Eddy Cue marked the company's 50th anniversary with an interview discussing his decades-long tenure and key services like iTunes. Cue has been with Apple for 38 of its 50 years, celebrating the milestone by sharing anecdotes about his early days. He highlighted the launch of the Apple online store, which generated $1 million in its first day, a feat enabled by the store's creation. Cue also detailed the challenging launch of the iTunes Store in 2003, where Apple pushed for $0.99 songs despite resistance from music labels who initially told the company to 'go pound sand'.

The service's success was driven by consistent pricing and bundling purchases to avoid credit card fees, leading to one million songs sold in just six days – far exceeding industry expectations of one million per month. Cue also reflected on Apple's leadership transition from Steve Jobs to Tim Cook, emphasizing their shared drive to enable users and prioritize family, noting neither worked harder than the other. He briefly touched on Apple's involvement in F1, mentioning 30% of viewers use multiview, and hinted at future gaming plans on Vision Pro like iRacing.

The anniversary concluded without new product announcements, setting the stage for WWDC.