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Blackmagic URSA Cine Immersive Camera: $30K Apple Vision Pro Rig

AppleInsider •
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Blackmagic's URSA Cine Immersive camera is now available for pre-order at $29,995, offering an end-to-end solution for creating Apple Immersive Video content. Announced in June 2024, this high-end rig features dual 8K sensors capable of recording stereoscopic 3D video at 90 fps with 16-stop dynamic range.

Designed specifically for the Apple Vision Pro, the camera delivers 8K 3D video with a 180-degree field of view and supports Spatial Audio. The URSA Cine Immersive includes a 5-inch fold-out HDR touchscreen, dual 8K RGBW sensors in the 100G variant, and extensive connectivity options including 12G-SDI outputs and 10G Ethernet.

The camera's magnesium alloy chassis with carbon fiber polycarbonate composite skin provides durability while maintaining balanced weight distribution. Despite its impressive specifications and professional-grade features, the $30,000 price tag positions this as a commercial tool rather than a consumer device. While it expands creative possibilities for filmmakers working with Apple's immersive format, the high cost may limit widespread adoption among third-party content creators.