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Best Buy Gets Exclusive Orange Beats Solo Buds

AppleInsider •
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Apple subsidiary Beats has expanded its Solo Buds lineup with a vibrant orange colorway. While previous versions arrived in muted tones, this high-visibility option targets fans of the brand's more energetic aesthetic. Consumers in the United States can find these earbuds exclusively at Best Buy, while Japanese customers can access them through 7-Eleven starting July 4.

This release follows a pattern of retailer-specific color drops for the brand. Earlier exclusives included Arctic Purple at Apple and Ivory at Walmart. Despite the new look, the hardware remains identical to the original launch. Users still get up to 18 hours of battery life and a compact charging case that lacks an internal battery.

Pricing for this new edition sits at $69.99, making it a budget-friendly entry into the Beats ecosystem. This move allows the company to maintain momentum for its entry-level audio gear through strategic retail partnerships. The orange edition provides a specific stylistic choice for shoppers looking to differentiate their hardware from standard black or gray models.