Apple TV+ achieved its highest-ever Emmy nomination count for the 78th annual awards, securing 87 nominations across major categories. This surge in recognition comes even without flagship shows like "Severance" and "The Studio" being eligible this year. The streaming service's success is driven by new contenders, with titles such as "Widow's Bay" and "Pluribus" receiving multiple nods in prestigious acting and series categories.

Notable nominations include Jason Segel and Matthew Rhys for Best Actor in a Comedy Series, Gary Oldman for Best Actor in a Drama Series, Elle Fanning for Best Actress in a Comedy, and Rhea Seehorn for Best Actress in a Drama. "Margo's Got Money Troubles," "Shrinking," and "Widow's Bay" are all competing for Best Comedy Series, while "Pluribus," "Slow Horses," and "Your Friends & Neighbours" vie for Best Drama Series.

This year marks the first time the Television Academy has announced all Emmy nominees simultaneously, allowing for immediate promotional campaigns. Despite Apple TV+'s record haul, HBO Max leads with 122 nominations, followed by Disney's brands and Netflix with 111 each. The main Emmy ceremony is scheduled for September 14, 2026.