Apple Stores have been directed to stop pressuring staff into signing up customers to services like Apple TV. The practice, which involved signing users up for free trials without consent, was uncovered by Louis Rossmann. Following his YouTube video on October 30, 2026, Apple reportedly banned the practice.
Anonymous sources indicate Apple has instructed regional managers to ensure the "Accept" button is pressed only by customers. The change reportedly alters service metrics that staff previously worked to, moving away from measuring how many times each employee signed up a customer. Angela Ahrendts introduced these metrics when she took over Apple retail in 2013.
The move comes after Rossmann explained the process in a series of videos, noting staff would "position subscriptions and free trials as gifts" without disclosing future costs of $20 or $30 a month.
Source: AppleInsider · Summarized by HeadlinesBriefing