Apple has launched preorders for its latest hardware lineup, including the MacBook Air, MacBook Pro, and iPhone 17e, following a week of product announcements. The company took its online store offline ahead of the 6:15 A.M. Pacific Time preorder start, an unusual timing choice compared to the typical 6:00 A.M. launch window. This comes as Apple hosts a private international Apple Experience event for select individuals.

The new devices, announced March 2-3, 2026, include updated iPads and displays alongside the flagship laptops and smartphone. Apple's decision to begin preorders during a smaller, non-streamed briefing marks a departure from the company's usual launch strategy. While a press release for the MacBook Neo is expected, it hasn't been published yet.

Customers can now secure their orders for the latest Apple hardware through the company's website or authorized retailers like B&H Photo. The staggered approach—announcing products first, then opening preorders during a separate event—suggests Apple is testing new launch methodologies for its 2026 product cycle.