Apple France is marking the tech giant's 50th anniversary with four unique Today at Apple events in Paris, a significant shift from its previous single-event celebrations in the US, China, and South Korea. All events are centered at the Apple Champs-Elysees store, featuring a blend of artistic dialogue and French cultural themes. The evening sessions on March 25, 2026, include interviews with graphic artist So Me and producer Boombass, discussing French Touch electronic music. Afternoon sessions explore the fictional radio station SOPORI FM, an electronic music album available on Apple Music, with creator TRENTE and artist Pi Ja Ma creating visuals on iPad. Registration interest is currently being accepted as the local calendar shows no sessions.