App Store submissions have skyrocketed by 84% year-over-year in 2025, driven largely by the rise of vibe coding tools that allow even novice developers to create apps. According to Sensor Tower data reported by The Information, total App Store submissions for 2025 grew by 30% compared to 2024, reaching nearly 600,000 apps.

This surge aligns with the growing adoption of AI coding assistants like ChatGPT, Claude, and Apple's own Xcode with agentic coding features. The trend has accelerated each quarter, with Q1 2026 seeing 235,800 submissions - an 84% increase from the previous year. Senior insights analyst Abraham Yousef attributes this growth to the introduction of agentic coding tools that can generate code based on user prompts.

While Apple claims it processes 90% of submissions within 48 hours with an average review time of 1.5 days, the massive influx has raised concerns about app quality and discoverability. Developers report frustration with lower-quality apps flooding the marketplace, making it harder for users to find well-crafted applications. Despite the challenges, Apple maintains strict review processes and has begun cracking down on AI coding apps that bypass proper review procedures, prioritizing security and user protection.