Foldable phones have always featured a visible crease where the screen bends, a cosmetic flaw that turns off many potential buyers. The author admits this line was the main reason he avoided buying one until a cheap Motorola Razr changed his mind. Consumers notice it immediately, even if daily users eventually ignore it.

Samsung has demonstrated a foldable display without this crease, a major engineering breakthrough. While a better hinge matters more for durability, the crease is the most obvious barrier to mainstream adoption. Removing it makes the device visually appealing to a much wider audience, addressing a key psychological hurdle for the product category.

This development could accelerate Apple's entry into the foldable market. The company famously prioritizes seamless design and likely won't launch a device with a visible fold line. Since Apple sources its best displays from Samsung, the technology is now available, potentially setting the stage for an Apple 'iFold'.